August 22, 2014 — Leave a comment

This is merely one variety of Cognitive Bias, a large category of logical pitfalls that play havoc with our intuition. Other traps include negativity bias, in which bad is perceived to be stronger than good; perceptual defense, which causes us to ignore inconvenient facts; hindsight bias, the illusion that we knew it all along; the gamblers fallacy, or believing in “streaks” or in “being due” when no such possibilities exit; the anchoring effect, causing us to weigh a single piece of evidence far too heavily; belief bias, in which we evaluate an argument based on the believability of its conclusion; and the availability heuristic, which causes us to estimate the likelihood of something according to what is more available in memory, favoring events that are vivid or emotionally charged.

Confirmation bias is not always self-inflicted, since its built into the fabric of culture. Anthropologist Bloomer describes culture as a seamless web of beliefs, all working together so they seem natural, universal, even unquestionable.

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Ritu Raj

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Ritu Raj is a serial entrepreneur dedicated to bringing innovative services and systems to market, which create new experience for people at the same time makes a difference in their lives. Ritu has been in Information Technology for 25 years. In the past he has founded successful companies like OrchestratorMail, WagHotels (Largest Chain of Dog Hotels in the world) and Avasta (Pioneered Cloud Computing, acquired by Navisite). Ritu was a Partner at Accenture and a Senior Executive at TMP Worldwide.

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